Having an active social media presence can keep people engaged with your car wash. Regular posting is essential to staying present in the minds of your customers. However, with all of the various businesses on social media platforms, it can be difficult to stand out from the crowd. By using the following tips, you can start marketing your car wash more effectively on social media.
Utilize Multiple Platforms
There is no single social media platform that reaches all of your customers. Experiment with using various platforms (Facebook, Twitter, Instagram, etc.) and posting in different unique ways. Linking to your website and other social media platforms is also essential to developing a following for your brand.
Engage Your Customers
Social media platforms are a great place for businesses to answer customer questions, poll existing followers, and share what’s new. If customers are seeing the same type of content over and over, they are likely to stop paying attention to what you’re posting. By staying engaged with your customers, you can give the customer what they want and build loyalty for your wash.
No one likes a pushy salesperson. Yet many businesses only post about how great their products and/or services are on social media. It is important to use social media platforms as an opportunity to communicate with (not only sell to) your customers and stay authentic to your brand (i.e. what you stand for, what differentiates you from your competitors, etc.).
Hashtags can help you reach an audience wider than your current followers. By using hashtags like #carwash and #autodetailing, you will make it easier for customers interested in these services to find your wash. When choosing what hashtags to use in a post, consider what other popular car wash brands are using, as well as what keywords customers are likely to search for.
For more information about Aqua Bio and how our systems are designed to save you and your car wash a ton of money by reusing 100% of the water collected contact us today.